GEO + SEO · Paid Ads · Social · Websites
Grow with Intelligence: be visible in search results and AI answers
We bring customers to your local business with GEO (Generative Engine Optimization) + technical SEO, boosted by Paid Ads and Social Media.
Services for Local Businesses
Web + Technical SEO
- Clean H1–H3, internal linking and crawlability
- Core Web Vitals, schema and accessibility
- Local pages + Google Business Profile / Maps
GEO (Generative Engine Optimization)
- Clear takeaways, tables and sources
- FAQs with schema + How-To/Comparison blocks
- Consistent NAP and trusted citations
Paid Ads & Social
- Google & Meta Ads with AI-driven optimisation
- Editorial calendar and UGC
- Lead tracking and CRM integration
Paid Campaigns
Google Ads, Meta Ads, YouTube, TikTok & LinkedIn with proven local funnels.
Social Media Management
Daily/weekly posts, stories, community and DM automation.
Google Maps & Reviews
GBP optimisation, local rankings and review generation workflows.
Website Creation
Fast, mobile-first sites designed for conversions and GEO-friendly content.
Content Creation
Images, copy and videos that support campaigns and rank in AI answers.
Strategic Consulting
Audits, roadmaps and training for your team.
| Goal | Tactic | AI-preferred format |
|---|---|---|
| Appear in answers | Summary + bullets | Key takeaways |
| Solve doubts | Structured FAQ | FAQPage Schema |
| Educate users | Step-by-step guide | HowTo Schema |
What is GEO and why it matters
GEO is optimisation for answer engines (ChatGPT, Perplexity, Gemini, AIO). It complements SEO so your pages are selected, cited and summarised by AI systems.
- Write clearly, use H1–H3 and avoid jargon.
- Add summaries, lists, tables and sources.
- Keep NAP data consistent across directories.
About XPTO.agency
We are a bilingual team (EN/PT) specialised in GEO + SEO, Paid Ads and automation for local growth. We serve the UK, Portugal, Brazil and Angola and can expand to other EU countries targeting Portuguese-speaking business owners.
Credentials (E-E-A-T)
- Hands-on PPC management for SMEs
- Projects across 🇬🇧 🇵🇹 🇧🇷 🇦🇴 and targeting EU Portuguese diaspora
- Google Business Profile/Maps and AI tool integration
XPTO.agency brand identity in orange and black.
Frequently Asked Questions
Does GEO replace SEO?
No. GEO complements SEO by structuring content to be chosen in AI answers, while SEO sustains performance in traditional search engines.
How do you measure results?
We track leads and conversions, monitor AI-answer appearances through prompt tests, and measure SEO/PPC performance.
Do you work outside the UK?
Yes. We operate in Portugal, Brazil and Angola and can support Portuguese businesses across the EU.